Marketing Committee Report for Board
Cooperstown Area Visitors Guide
|
Expense |
Actual to Date |
Budget |
|
Expected
YE |
||
|
Postage |
|
$
1,316.58 |
|
$
3,500.00 |
|
3500 |
|
Distribution |
|
$
2,515.24 |
|
$
6,000.00 |
|
6000 |
|
Printing |
|
$ - |
|
$
38,000.00 |
|
26000 |
|
Professional Services |
|
$
8,393.30 |
|
$
12,000.00 |
|
12500 |
|
Area Guide Subtotal |
|
$
12,225.12 |
$
59,500.00 |
|
48,000 |
|
|
|
|
No problems through final design and print process.
Partial delivery of 288 cases to Chamber Offices on 4/16.
Dissemination has begun with approx 16,000 regional copies delivered to RNS and
other tourism outlets as per approved plan for distribution throughout the
season.
Local distribution to date of 161 cases
(7245 guides).
|
Income |
Actual to Date |
Budget |
|
Expected YE |
||
|
Area Guide Ads |
|
$
81,894.72 |
|
$
93,000.00 |
|
|
|
Area Guide Listings |
|
$
100.00 |
|
$ - |
|
|
|
Area Guide Lodging Grid |
|
$
1,430.00 |
|
$ 900.00 |
|
|
|
Area Guide Advertising
Subtotal |
$
83,424.72 |
$
93,900.00 |
|
83424.72 |
||
|
|
|
|||||
Net Budgeted: $34,400
Net Actual Expected: $35,424
Website
Overage to date on web-related advertising will help to cover losses in
income from reduction in Membership Dues and Trolley Ad commissions.
|
Website Advertising- |
Income |
Income |
||
|
Email
Lodging Group |
|
$ 5,630.00 |
|
$ 4,800.00 |
|
Website
Listings |
|
$ 200.00 |
|
$ - |
|
Secondary
RAV Listing |
|
$ 360.00 |
|
$ 300.00 |
|
Website
Link/Host Fees |
|
$ 28,013.61 |
|
$ 25,000.00 |
|
Website
Third Line Listing |
|
$ 2,280.00 |
|
$ 2,200.00 |
|
Website
Banner Ads |
|
$ 15,050.00 |
|
$ 10,000.00 |
|
Wedding
Website Advertising |
|
$ 2,025.00 |
|
$ 2,000.00 |
|
Google
Ads |
|
$ 1,590.30 |
|
$ 3,000.00 |
|
Video
Tour |
|
$ 2,100.00 |
|
$ - |
|
Website Advertising
Subtotal |
|
$ 57,248.91 |
$ 47,300.00 |
Member News mechanisms working well realizing between 1200 and 1500 views
per month Twitter and Facebook followers are building.
Calendar of Events Needs some tweaking as we move towards peak season (daily events will have listings pared down originally allowed so there was representation on the calendar). Adding 2-week list of upcoming events to weekly e-blast will help to remind members to post their events if not listed approximately 800 views per month on this page (April 2010).
Membership/Board Section still in development (concept work mostly completed) Target of Fall 2010 for Completion
Menu Section for
Dining Pages Should be online by Memorial Day Weekend Structure of menu
page to be similar to in-house Menu Notebooks: Walking/Trolley Distance; Within
15 mile Radius from Cooperstown; 15- 30 mile Radius from Cooperstown;
We expect to have close to full dining membership represented here by the
Holiday Weekend.
Product Database Discussion and
investigation in progress will notify.